Millenial focused drinks brand with a conscience.
A range of light-hearted, unpretentious, informative wines, seltzers & non-alcoholic drinks specifically for millennials and with a social conscience.
We wanted to create a design that was refreshing with a trendy and witty new look. At the same time, we felt that it was important to create a brand mascot to preserve brand recognition.
To capture the vibe, we channeled the persona of the mascot into a fluid identity.
By mixing different type styles and weights, the Humbl Drinks looks more dynamic, with great shelf presence.
Carrying a fluid design aesthetic infused with a witty copy through to the label created a much more stylish and unique product experience that could easily translate into other products for the brand family.