Dallas Help
As COVID hit small businesses really hard, the idea was to develop a repository of experienced people in the city who could help reeling businesses back on their feet.
Service & Web
Non-Profit
Some of the major pain points we identified included:
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People felt they didn’t have enough time, money, and educational resources to contribute.
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People wanted to be more involved but were unsure where to start.
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People felt like they couldn’t make a difference on an individual level.
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People wanted to validate that the people they were helping were really in need.
To visualize the experience from the user’s perspective, we created a series of user journey maps.
We wanted these journey maps to illustrate potential scenarios where a user who wants to help could interact with the website, donate expertise or resources, and decide whether to get involved.
We created a bold, approachable, and high-impact design aligned to the colorful new brand identity to tell an optimistic human story that fosters a strong emotional connection with its audience rather than dwell on a business perspective.
