Dallas Inc - Comparacion - Case Study

Comparación

The only comparison company for the hispanic community.

Digital & Web

Fintech

Made in collaboration with The Comparison Company, Comparación is designed for the savvy Hispanic community. Comparación offers a convenient and straightforward way to safe-keep  bills and finds the best services around.

Dallas Inc - Comparacion - Case Study
Dallas Inc - Comparacion - Case Study

The brand and design language dismiss the utilitarian look and feel of the competitive environment.

The mission was to create an interface that was part of a frictionless and straightforward experience. Catering to the Hispanic market, we decided to build an easy-to-use product with a friendly design language.

Dallas Inc - Comparacion - Case Study
Dallas Inc - Comparacion - Case Study

We started with a collaborative design sprint to figure out what would be valuable to customers as a first release. We challenged our ideas with research, and it became distinct that illustrations would work better than photographic imagery for the website.

Dallas Inc - Comparacion - Case Study

The refined page gave us the perfect head start for the brand and the digital products.