The only comparison company for the hispanic community.
Digital & Web
Made in collaboration with The Comparison Company, Comparación is designed for the savvy Hispanic community. Comparación offers a convenient and straightforward way to safe-keep bills and finds the best services around.
The brand and design language dismiss the utilitarian look and feel of the competitive environment.
The mission was to create an interface that was part of a frictionless and straightforward experience. Catering to the Hispanic market, we decided to build an easy-to-use product with a friendly design language.
We started with a collaborative design sprint to figure out what would be valuable to customers as a first release. We challenged our ideas with research, and it became distinct that illustrations would work better than photographic imagery for the website.